Social Media Studies

An interesting article in Columbus CEO for July 09.
An online retailer say she uses social media to "gently promote herself and the business" The business has a Facebook page, a blog and a Twitter account. She claims in the article the Twitter account has been "by far" the most effective. she goes on: "It might seem counter intuitive but less than 10% of our posts or "tweets" are directly business related. In all of our marketing, we try to think like the consumer, and as consumers ourselves, it's more about listening or providing answers than just trying to sell."