Online video is the next "thing"; Every indicator points to a union between online video and broadcast television. Even now companies are positioning themselves to take advantage of this possibility. Consider Sony Corp and the launch of Crackle; they've spent time and money to launch high-quality, web content; This is a que to the rest of us; it's coming... no one has even been able to effectively monetize this kind of content yet, but these people obviously feel that's only a matter of time.
Now the key is to start generating content. This is a little like putting the cart before the horse, but the industry insiders know, the horse will catch up soon enough.

Now the key is to start generating content. This is a little like putting the cart before the horse, but the industry insiders know, the horse will catch up soon enough.

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