Friday, August 21, 2009

Monetizing online video

Online video is the next "thing";  Every indicator points to a union between online video and broadcast television.  Even now companies are positioning themselves to take advantage of this possibility.  Consider Sony Corp and the launch of Crackle;  they've spent time and money to launch high-quality, web content;  This is a que to the rest of us;  it's coming... no one has even been able to effectively monetize this kind of content yet, but these people obviously feel that's only a matter of time.

Now the key is to start generating content.  This is a little like putting the cart before the horse, but the industry insiders know, the horse will catch up soon enough.

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