Video is on a march to dominate web traffic; Cisco Systems estimates that by 2013, video will make up 90% of all internet traffic, along with some 64 % of mobile users. The major networks are already planning for viewers to turn to the internet for some of their video entertainment. Debuting in 2007, Hulu is the industry’s own site, which was begun to retain a lock on straying viewers with its offer of hit shows. Disney, ABC Networks joined NBC and Fox this past April to add their shows to the offing; CBS is still going it alone.
The take away from this is yet to be clearly defined but one thing is certain, more and more people are turning to the internet, and specifically internet video for news, information and entertainment. For businesses and organizations to keep pace with this trend they need to ask themselves this: Do I have a viable outlet for my customers and potential customers to find me in this new medium?
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