There’s no doubt that ‘Storytelling’ has become a buzzword, but applied in a practical and tangible way it ceases to become a nebulous concept; instead it can become a powerful and creative tool to assist learning and development as well as increasing engagement. By following eight steps (or 'critical success factors') and weaving stories into every one, every organisation can create a truly committed and energised workforce:
1. Create a simple, credible and compelling Story (the business journey).
2. Align the senior leaders (so they are speaking as one voice).
3.Bring the Story to life (add an emotional dimension to the rational logic).
4.Make the Connection ('how can I contribute and what's in it for me?').
5.Replicate the Conversation (equip managers to personalise the Story).
6.Turn the Story into Action (what can we do differently or better?).
7.Reinforce the Connection (celebrate heroes and share success).
8.Learn and adjust (review progress and update the Story).
At The Storytellers we have seen the most remarkable impact on businesses which have used this method to engage their people in mission-critical strategy. Currys Supply Chain and Parcelforce Worldwide are just two UK organisations which, following a major change programme, have seen dramatic reductions in staff turnover and absenteeism and sharp rises in engagement and productivity.
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http://www.simply-communicate.com/news/top-tips/engaging-through-storytelling-0
